Derby County Ladies Football Club

Ewe Rams Announce Exciting New 5 Year Plan

On the back of successfully delivering on every element of its initial 2014 -2019 five yearplan, the clubs Operational Board have today confirmed their objectives for the next five years.

On the back of a season that saw the First Team and Development Team deliver their respective highest ever league position in the 29 year history of the club, their was also 12 League and Cup trophies on display at last night’s Academy Presentation Night.

According to Chief Executive, Duncan Gibb, whilst they are challenging, the club has every reason to be confident in delivery.

“If you look at where we were as a club back in 2013 compared to where we are now, the difference is nothing short of seismic. This didn’t happen by chance and has come on the back of detailed planning, setting realistic milestones within the timelines of individual targets set, and most importantly of all in getting ‘buy in’ from our club and its supporters in terms of what we’ve wanted to achieve.

“As a club our philosophy is based on the core principals of having challenging yet achievable aspirations, having a plan to bring them to fruition, setting realistic time frames for each element, being open with our supporters in what they are and ultimately delivering on them.”

“These are the things that saw the club become the first in the history of the female game to be named ‘Club of the Year’ at the annual Women’s FA awards, and they are also the very things that led the FA to send a delegation to Derby to sit down with us and basically understand what we do and how we do it, as they look to produce a blue print document around best club practice.”

In terms of the clubs forthcoming aspirations, these are as follows:-

·         Further enhance and develop links to the main club (DCFC).

·         Have a formal stake hold in a home ground facility, thereby providing the club with a stable long term base and the opportunity to help develop the facility.

·         Build on the early work done in terms of educational links, providing existing and prospective players with improved opportunities to learn and play through DCLFC.

·         Establish the clubs first team within the second tier of the women’s football pyramid.

·         Further develop the clubs Academy, whilst formalising and improving links to the Regional Talent Centre (RTC),  thereby providing an elite pathway of organic growth into the clubs senior section.

·         Improve the clubs media footprint in terms of look, feel and interaction

·         Increase first team match attendances in order to meet and surpass the FA’s Tier 2 criteria

·         Build on the clubs own internal ‘One Club’ synergy, ensuring that every player from the U9’s to the First Team feels fully part of DCLFC and DCFC.

·         Increase commercial sponsorship revenues and income streams year on year, in order to provide stability and help the club achieve its medium and longer term aspirations.

According to Gibb the success of the past five years provides encouragement that the club has every chance of looking back in 2024 on another job well done.

“Back in 2014 five people made up a committee, the club didn’t have a single sponsor to its name, the website was lucky to secure fifty hits a week and the relationship with the main club was lukewarm at best. On top of that 30 people attended our home game with Nottingham Forest that season.”

“When you consider that just five years on, the club is run by an Operational Board of Directors, has just shy of fifty sponsors, a website that secures (150K) hits per year which is sat alongside the fastest growing Twitter account in the women’s third tier, a first team that trains at the main DCFC training ground and has just been included in the main DCFC end of season awards, and 2,109 fans attended our home game with Forest, then if you re-look at those objectives they probably seem quite attainable.”