Derby County Ladies Football Club

‘Sold Out’ Signs Go Up, As Ewe Rams Break Sponsorship Records

Derby County Ladies go into the 2019/20 season with a record breaking 48 Club Partners signed up to the club.

According to club CEO, Duncan Gibb, the collective investment of these partners not only brings crucial investment into the club as it looks to mount a Women’s National League title challenge, it is also in keeping with the hybrid model of investment that he and the clubs Operational Board, believe not only safeguards the clubs future, but is their responsibility.

Gibb said “We are delighted to once again be putting the ‘sold out’ signs up again, with every squad across the club having a sponsor, or partner as we like to refer to them.

“On top of this we have confirmed three marquee partnerships in a Main Partner, Media Partner and Training Partner, whilst the first team has a total of five partners aligned to it and the first teams 28 staff and players also have partners for the coming campaign.

“I see and hear of the significant levels of investment going into other female clubs; however I question just how much they then do for themselves on top of that. Personally I think that female clubs have a duty to not only themselves, but their main clubs also to identify and facilitate revenue streams of their own.

“In terms of the club as a whole, it may surprise a lot of people to know that we actually generate more income than we receive from the main club.”

“As I am often quoted as saying, myself and the clubs Operational Board of Directors are at the end of the day simply custodians of the club. As custodians our job is twofold, in that firstly we need to take the baton from our predecessors and pass it over to those that follow us at a higher level to where we received it, and secondly we need to ensure the long term security of the club for the generations of players, coaches and supporters of the future.”

“You only have to look at Notts County, who got to the Women’s FA Cup final in 2015, yet folded within two years when the main clubs new owners decided to review their investment streams.

“We are not saying for a minute that this is going to happen at Derby, in fact quite the opposite, as the main club have been nothing other than supportive and we hope to announce a more formal alignment shortly; however under the true banner of ‘One Club’ we need to do as much as we can ourselves to contribute to that overall one club dynamic.

“We firmly believe our hybrid model of investment from the main club allied to working tirelessly to bring in investment of our own, aligns itself perfectly to that philosophy and we are delighted to be working with a large portfolio of club partners, each of whom is excited at the prospects for the new season from the Under 9’s through to the First Team.”